Facts:
Over 70% of mobile phone users send text messages
Text messages contribute to 20% of operator revenues
94% of 18-24 year olds send personal texts
34% of those aged between 18-24 send 36 or more
messages a week
14% of people send business text messages on their mobile
95% of all text messages are delivered within 10 seconds
55% of world-wide mobile users who SMS more than
once a day are 18 years
old or younger
Applications:
Purchasing items ~ direct billing on phone bill
Hyperlinks MMS (multimedia- videos)
Click to call Travel
Recruitment Event announcements
Surveys Voting (i.e. American Idol)
Coupons / Store offers
Case studies:
Major Recording Artist: A short code is displayed all over television, billboards, magazine ads, and websites for his tour. Consumers opt-in by sending a text message to the provided short code.
Major Sandwhich Company: sent out a large coupon text message campaign that can be shown at the store to get 2 for 1. A quit smoking campaign has been created to encourage young people to stop smoking.
The data that is provided by a response required SMS message is stored in a data base. Next we send an auto response (“thank you for responding!”) to follow up. Also at the time that the consumer opts-in we will send out an HTML message that matches the text to their email account.
Expect:
Elevated brand recall - response rates from mobile marketing are 20 times greater than web and 10 times that of direct mail (m7 Networks) Improve top of mind awareness - in the highest possible ratio at the lowest possible cost. We have a data base with 63 million+ mobile phone numbers with corresponding email addresses in the USA, another 200 million+ in Europe and Asia. Good Practice: Controlled frequency of messaging, Default and tailored responses, Blacklist words Pathfinder Direct Ltd. can provide you with one of our unique identifiers (short codes) or we can secure your own. *Vanity Short Code - Choose one specifically for your campaign *Random Short Code - Choose a random 5 or 6 digit number
Time Frame:
An SMS campaign using a provided short code would take less than 2 weeks from start to finish
An SMS campaign using a unique short code would take 6 weeks or less from start to finish
The age restriction for email marketing is 18, but for SMS it is 13 which opens a whole new market 100% open rate!!... You have to open a text message in order to delete it
Sent between 7am and 7pm to respect consumer’s privacy 100% SPAM FREE- Messages are regulated by the Mobile Marketing Association 100% Deliverability unless the phone number is invalid!!